As a business owner or marketing professional, you probably find yourself with many content needs. And this includes writing. Whether it’s blog posts, white papers, social media copy, or email marketing copy, you might be tasked with a lot of content to write and not a lot of time to write it.
But before you post a job listing for a full-time writer, consider hiring a freelance content marketing writer first. Let me tell you why.
Freelancers save you time
In multiple ways, hiring a freelance content marketing writer will save you time. The first reason is you don’t have to do the writing yourself, and the second is that you don’t need to spend the time training a new employee. Freelancers are accustomed to gaining new clients frequently, so they learn quickly, know what questions to ask, and will be able to adapt to your specific needs.
You’ll get your deliverables faster
Because freelance writers juggle multiple clients, they’re extremely efficient because it’s in their best interest to be. This means you’ll get your deliverables quickly. It’s a good idea to give a realistic deadline for each project, so the freelance writer can prioritize accordingly and expectations are clear.
Note that if you have a quick turnaround or time-sensitive project, freelancers may charge a rush fee.
You’ll save money
While this depends on your specific needs, oftentimes companies save a lot of money by hiring a freelancer. While good freelancers aren’t cheap by any means, paying per project is often much less than hiring a full-time employee for whom you have to provide benefits. So if you find yourself with frequent content needs but not enough to justify a new staff member, a freelance content marketing writer is your best bet.
You’ll get more expertise
Since freelance writers work with different clients, they have expertise in various fields. Often, as they grow their business and client base, they develop a niche. This means there are specialized freelance content marketing writers who are experts in your field, and how to write based on it. A specialized writer will not only bring writing chops to the table, but experience in your industry and a high level of expertise.
Freelancers bring a fresh perspective
Being embedded in one company often results in the same ideas being recycled over and over again. A great way to bring a fresh set of eyes and a new perspective is to hire a freelance writer. Because they have experience with different clients, they can bring an idea or outlook that’s new and beneficial, but also in a way that works for your company or business.
Convinced a freelance content marketing writer would be a good fit for your team? Contact Elizabeth, Orlando freelance content marketing writer and founder of NOVA, today for your content needs.