Social media is a complex creature. Each platform has different algorithms and rules, and it can be daunting to navigate and even harder to figure out how to make it work for your business.
While there are several social media marketing tactics you can implement to grow your presence and following, from paid promotions to influencer marketing, it truly starts with your content and what your business is putting out into the world.
Knowing content is king, how can you ensure that you’re putting your best foot forward every time you press “post”? Read on for four tips on putting together an awesome social media post that will promote engagement and growth for your business.
Start with strong, engaging copy
Copy is half of your social media post, so you want to make sure it’s clear, strong, and promotes engagement. Keep things concise and true to your brand voice and tone, while also encouraging followers to engage. For example, if your business is a steakhouse, this could mean asking your followers to comment their favorite steak cut. Essentially, you want to spark conversation among your followers on your post, whether it’s asking for their opinions or ideas. The more engagement you receive on your post, the more people will see it.
Ensure your assets are relevant and compelling
A captivating photo or aesthetically pleasing, interesting graphic will grab your followers’ attention, and this is especially important as they scroll through a sea of content. Most of the time, before they get to the copy, they first see the visual. In addition to making sure it’s a compelling asset, be sure it’s also relevant to your brand or business.
Take a look at your current published posts and see which ones garnered the most likes. For example, a restaurant likely gets higher engagement on photos of their food as opposed to people shots, while a hospital may get better engagement on people-focused photos. Examine what you have already, what has worked well, and apply it to your content planning.
Keep your audience in mind
Like mentioned, it’s important to evaluate what is already resonating with your audience and apply it to what you’ve got in the works. Keeping your audience in mind is crucial when it comes to a successful social media post, so make sure you have a good understanding of your social media audience and their activity, then develop tone, copy, and assets accordingly.
Bring in and promote your other content
If you have a blog up and running for your business, you’re sitting on a gold mine of social media content! Good social media posts often inform the audience and offer them something for following along. This isn’t much different from authority content on your website, so apply the same thinking to your social media followers. Offer them your authority blog content, which will not only lead to better engagement but also increased organic traffic for your website.
Ready to take your social media content to the next level? Contact Elizabeth, Orlando freelance content marketing writer and creator and founder of NOVA, today. NOVA offers not only content marketing writing, but also social media strategy and consulting, so you can get tailored guidance for your business and needs.