Five Common Business Blog Mistakes & How To Avoid Them

As business owners continue to see the value of content marketing and SEO, more and more are prioritizing blogging as a way to drive web traffic and build trust with readers and potential customers. Blogging is beneficial for a business for numerous reasons, whether it’s for positioning as an authority or developing content for social media channels.

But sometimes, business owners who take blogging into their own hands make some (easily fixable!) mistakes when hitting “publish.” And it may be affecting their ability to increase SEO or make conversions.

Curious to know what some of those mistakes are, and how you can be sure to avoid them? Read on for five common mistakes businesses make when writing blog posts and how to fix them.

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Putting Together An Awesome Social Media Post For Your Business

Social media is a complex creature. Each platform has different algorithms and rules, and it can be daunting to navigate and even harder to figure out how to make it work for your business.

While there are several social media marketing tactics you can implement to grow your presence and following, from paid promotions to influencer marketing, it truly starts with your content and what your business is putting out into the world.

Knowing content is king, how can you ensure that you’re putting your best foot forward every time you press “post”? Read on for four tips on putting together an awesome social media post that will promote engagement and growth for your business.

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Four Tips for Writing a Great Business Blog Post

Whether you’ve just started a blog for your business or you’re looking to refresh your content, you might be wondering what you can do to optimize and upgrade your content.

Before you type your first word on your next business blog post, check out these four tips for ensuring your blog post is organized, impactful, and beneficial to your business:

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New At NOVA! NOVA Content Is Now Offering Social Media Marketing Services

Social media is crucial for businesses in delivering their messaging and boosting sales. In fact, an estimated 75% of people use social media daily. So if you’re finding yourself wanting to up your business’s social media game, it might be time to pull together a strategy and churn out some fresh content.

I’m excited to announce that NOVA Content will now offer select social media marketing services, including developing growth strategies, planning content and editorial calendars, and crafting stellar copy.

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What To Look For When Hiring a Freelance Content Marketing Writer

If you’re a business owner or marketing professional who is finding an increasing need for content writing, you might be considering enlisting the help of a freelance content marketing writer. And when it comes to bringing on a freelancer, the process is similar but a bit different from hiring a full-time employee.

Not sure what to consider when hiring a freelance writer? Read on for more on what you should look for.

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Five Reasons Why You Should Hire A Freelance Content Marketing Writer

As a business owner or marketing professional, you probably find yourself with many content needs. And this includes writing. Whether it’s blog posts, white papers, social media copy, or email marketing copy, you might be tasked with a lot of content to write and not a lot of time to write it.

But before you post a job listing for a full-time writer, consider hiring a freelance content marketing writer first. Let me tell you why.

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How To Come Up With A Blog Post Idea For Your Business

You’ve started a blog for your business, or you have one in place and are brainstorming ideas – this is great! So, where do you begin when it comes to generating content that will get readers interested? How can you come up with topics that will be relevant to your business and pique the interest of potential customers and clients?

Whether you’re writing the content yourself or enlisting the help of a freelance content marketing writer, if you’re responsible for the topics, it can feel as if the idea well has dried up. Allow me to offer some tips on topic ideating!

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