As a marketer or business owner, you know that keeping up a polished, updated website and active social media presence is absolutely vital to your efforts in communicating to your audience and potential customers. So how do you let the search engines know your website is churning out new content, and how do you provide your followers with new, relevant information in your field? A blog!
If you’re considering starting a blog for your business, or have one that needs a bit of dusting off, don’t be intimidated. Keeping up a blog is easier than you might think, and it will prove to be a useful tool in higher SEO rankings and viewer conversions.
As a freelance content marketing writer, I’ve learned a few skills and tricks that are helpful in blogging. Ready to get started? Check out my five tips on maintaining a business blog here.