Maintaining a blog for your business doesn’t have to be hard – here are five tips

As a marketer or business owner, you know that keeping up a polished, updated website and active social media presence is absolutely vital to your efforts in communicating to your audience and potential customers. So how do you let the search engines know your website is churning out new content, and how do you provide your followers with new, relevant information in your field? A blog!

If you’re considering starting a blog for your business, or have one that needs a bit of dusting off, don’t be intimidated. Keeping up a blog is easier than you might think, and it will prove to be a useful tool in higher SEO rankings and viewer conversions.

As a freelance content marketing writer, I’ve learned a few skills and tricks that are helpful in blogging. Ready to get started? Check out my five tips on maintaining a business blog here.

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Three reasons why content marketing is crucial for your business

You’ve got a great product or service. Your client management is impeccable. Your website looks pristine, polished, and ready for thousands of views.

So, how do you get those views?

As a business, it’s likely that you’ve got some marketing practices in place. Whether it’s a social media presence or paid advertisements, you’re probably mapping out ways to spread the word. But you may not know that one of the key ways to boost website views is through generating consistent, relevant content.

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